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06a3 tdi usa

2009 NAIAS – 2010 Audi A3 2.0 TDI Clean Diesel: Quick Reference: USA Data

VERSION DATE: January 11, 2009

INFO IS SUBJECT TO CHANGE

Key Summary Points

• The freshened Audi A3 launched in September 2008 (2009 MY).

• The 2009 model year freshening expanded the A3 lineup with quattro all-wheel drive on the efficient 2.0 TFSI engine (200 hp / 207 lb-ft torque).

• Audi A3 moves into a market space presently unoccupied in the luxury segment, that of a highly efficient diesel small luxury car.

• Audi’s TDI clean diesel technology expands the A3 lineup in the direction of efficiency, providing over 40 mpg highway.

• A3 holds a unique position in the Audi family, targeting buyers who need a small but versatile package without sacrificing luxury and sportiness.

• A3 2.0 TDI is Audi’s second U.S. TDI clean diesel announcement. Audi Q7 TDI is expected to be on sale at U.S. dealers around April 2009.

• A3 is already rated a “Top Safety Pick” by the IIHS for top frontal/side/rear crashes (source iihs.org).

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Market

• Key competitors are BMW 1-series, Mini Cooper S, Volvo C30 and S40, and now Toyota Prius and Honda Insight.

Design

• Audi signature LED daytime running lights with optional xenon lights.

• Unique tail lights with LED light guides

• Enhanced exterior and interior design, new wheel program.

• Versatile interior design, providing unmatched utility for urban environments.

Dynamics

• Sporty McPherson front suspension and multilink independent rear suspension for high lateral rigidity.

• Speed-sensitive electromechanical power steering

• High rigidity due to the use of tailored blanks for adapting steel grade and thickness to the material stresses.

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Powertrain

• 2.0 TDI clean diesel engine with S tronic (dual clutch) and front-wheel drive

o Specifications: 140 hp, 236 lb-ft torque, in-line 4 cylinder turbocharged clean diesel with common rail direct injection and piezoelectric injectors

o 50-state legal, with no after-treatment system required

o Exclusively with S tronic (dual clutch) transmission with front-wheel drive

Standard Equipment Features

• Hill-hold assist (already standard on S tronic models)

• Sirius satellite radio – standard on all

• Leather seating surfaces – standard on all

• Leather steering wheel – standard

• Aux audio input – standard

• Dual-zone climate control

• 17” alloy wheels

Launch Timing and Pricing

• USA Audi A3 2.0 TDI clean diesel goes on sale by the first quarter of 2010 as a 2010 model year vehicle. Pricing is expected to be released close to the time of the U.S. launch.




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