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Whether you’re a football aficionado, a fan of sports or simply of pop culture, this weekend’s Super Bowl XLIV is a spectacle that draws a television crowd like little else. Part of that crowd will back the Indianapolis Colts, others will root for the New Orleans Saints and almost everyone will focus on the commercials. If the Super Bowl is the pinnacle of NFL competition then its sponsored breaks are the pinnacle in advertising. Audi will take part for the third year running.
Audi follows up memorable spots – all created by Audi ad agency Venables Bell. First came an ad for the R8 supercar starring in a remade scene from The Godfather . Last year the spotlight panned to Audi’s supercharged A6 that starred alongside Jason Statham in a multi-generational car chase. The latest bit, one starring the brand’s latest diesel model, now focuses on the fictitious Green Police.
Fourtitude has had a chance to review the spot and were entertained by the content and the message. Fresh off of a ‘Green Car of the Year’ award, Audi’s A3 TDI in S-line form looks fantastic on screen. The goof ad showing just how confusing being green can be takes on a sort of Reno 911 air as green-clad do-gooders fight infractions against the environment. Consider the Audi A3 TDI somewhere between a radar detector and a good lawyer, effectively steering you clear of the guys in green.
The brief 60-second storyline airs during the fourth quarter to the soundtrack of Cheap Trick’s ‘Dream Police’ re-recorded now as ‘Green Police’. Auto industry regulars who have also purchased timeslots during the Super Bowl include Cars.com, Bridgestone, Hyundai, Honda, Volkswagen and Dodge.
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