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Bentley – New in Hanover

Hanover, 11th April 2008 Lower Saxony’s regional capital has gained another motoring attraction. The dream cars of the British luxury manufacturer Bentley are now sparkling in the newly furbished showroom in Hanover’s Podbielskistraße 322. This means Bentley’s dealership network in Germany has increased to a total of 11 outlets.

As part of the opening a number of very rare classic cars will be displayed at the premises of Bentley Hanover. Guests will see not only the oldest Bentley that still exists but also the Bentley Speed 8, the original race car that won the 24 hours of Le Mans in 2003.

“This exhibition is truly unique. You never could see such a row of motorcars before”, says Christoph Riffel, General Manager of Bentley Hanover.

Besides the classic cars guests will also experience the complete current model range of Bentley. Furthermore the Bentley Service will be fully operational from the opening weekend onwards. “Our mechanics have specially prepared themselves for their new tasks by participating in several training sessions at the Bentley works in Crewe in the UK,” explains Christoph Riffel. “By the way, our repair shop spaces are also open to all Rolls-Royce models manufactured in Crewe,” he adds. Up until 2002, Bentley’s and Rolls-Royce’s models were made under the same roof, assembled side by side in the production site at Crewe.

Today, the Bentley specialists painstakingly hand-build six different models. With the Bentley Arnage limousine, the Bentley Azure cabriolet and the Bentley Brooklands coupe, exclusively presented in Hanover, the British achieve the absolute pinnacle of the luxury sector. Alongside these, the Continental family of cars plays an outstanding role. With the 2003 market launch of the Continental GT, the brand experienced an unprecedented upswing. The coupe was followed by the `Continental Flying Spur´ limousine and the `Continental GTC´ cabriolet.

The enormous success of the newly developed Continental model family was no small factor in Bentley’s tenfold increase in sales figures within only four years. Thus the worldwide sales volume in 2007 was over 10,000 vehicles, of which around 800 were sold in Germany. “Our market research has shown that the catchment area of Hanover provides a definite potential for our vehicles. We are happy to have found a strong partner in the Kamps Group and to be represented in this market with Bentley Hanover, “says Michael Mayer, Bentley’s Regional Director in Europe, explaining the background to the opening of the latest dealership.

The Kamps Group, headquartered in Zurich, has eleven sites and more than 400 employees, thus numbering amongst the large car dealership groups in Germany and Switzerland. Their portfolio includes dealerships for Porsche, Jaguar, Land Rover, Alfa Romeo, Audi, Volkswagen, Rolls-Royce, Lamborghini and Bugatti. The Group also operates the Bentley dealership in Zurich.

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