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Friday the 31st of October 2008, saw the opening of the Autostadt in Wolfsburg’s redesigned pavilion: with its spectacular display of architecture, art and design, the “Premium Clubhouse” represents the Volkswagen Group’s multi-brand luxury and premium division. The British architect, Stephen Williams, accentuated the pavilion’s unusual elliptic interior by adding a curved walkway and a lounge that virtually floats into the space. The exhibition area is characterised by the mirror-finish Bugatti Veyron, an artwork by artist Olaf Nicolai, and the artistic installations of Anselm Reyle and Peter Zimmermann.
Working site-specifically, Nicolai creates mental spaces in which he explores aesthetic perceptions. He challenges the observer to pay close attention as he transforms objects showing them in a different light. In his new work “Après vous”, Nicolai displays a mirror-finish Bugatti in a mirrored room. The Bugatti Veyron is arguably the most technically intricate vehicle of all time, with its superb craftsmanship represents the pinnacle of excellence and exclusivity in the automotive world. The harmonious planes and structured lines of this elegant automobile are a reflective area in which the observer sees himself reflected back ad infinitum from the mirrors, thus becoming part of the exhibit: a phenomenon of endless play-back in which both the boundaries of the space and the boundary between object and observer are blurred.
The Autostadt in Wolfsburg is the Volkswagen Group’s communications platform which invites its visitors to explore the world of mobility. Last year alone the theme park attracted almost two million guests. The visit by the 17 millionth guest marked a milestone in the success story that is the Autostadt, one of the most outstanding leisure destinations in Germany.
Nestling in a 25 hectare landscape and dotted with shimmering lakes, the Autostadt’s unique architecture, design and surroundings provides a perfect backdrop for its many riveting attractions: in the ZeitHaus (museum) an exhibition of the classics of automobile history illustrates why they set benchmarks in their day; artworks and films engage with the Volkswagen Group’s core values; interactive research stations invite participation. Cultural events – from themed communication to “Movimentos, the Autostadt Festival Weeks” – open new horizons. As an accredited extra-curricular place of learning, the Autostadt plays a significant part in the educational institutions of Lower Saxony.