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Lamborghini Launches “THE WORLD OF LAMBORGHINI” on iTunes

SANT’AGATA BOLOGNESE, Italy – Today, Automobili Lamborghini, producer of the world’s most stylish super sports cars, announced that enthusiasts can now subscribe to “The World of Lamborghini” Podcast through the iTunes Store (www.iTunes.com). This is Lamborghini’s latest outlet for delivering unique content to its loyal customers and fans.

All Lamborghini podcasts are available as a free download and are designed to ignite the world’s enthusiasm for the most amazing vehicles on the planet. Lamborghini strives for each podcast to evoke emotion in people of all ages and lifestyles. With regular updates, subscribers will be able to view all of the vehicles born out of Sant’Agata Bolognese, Italy, directly from Lamborghini itself.

Five podcasts are currently available on iTunes to highlight Lamborghini’s uncompromising, 1 million Euro, Reventón, the new Ad Personam personalization program in the podcast titled, “Making a Lamborghini your Lamborghini” and a three-part series titled, “Closer to the Road.”

“Lamborghini followers are a unique group that demands innovation driven by emotion,” stated Manfred Fitzgerald, Head of Brand and Design at Automobili Lamborghini. “iTunes will now be a portal for Lamborghini to share its uncompromising focus on design and performance to fuel the passion for the world’s most amazing super sports cars.”

About Lamborghini

Founded in 1963 and bought by Audi AG in 1998, Automobili Lamborghini is headquartered in Sant’ Agata Bolognese, in Northeastern Italy and manufactures some of the world’s most sought after super sports cars. With 34 dealerships in North America and 108 worldwide, Automobili Lamborghini has created a succession of dynamic and elegant super sports cars including the Miura, Islero, Urraco, Jalpa, Espada, Countach, Diablo, Murcielago LP640, Murcielago LP640 Roadster, Gallardo Coupe, Gallardo Spyder, Gallardo SE, Gallardo Superleggera, Reventón and the recently launched 2009 Gallardo LP560-4. For more information on Automobili Lamborghini, please visit the website at www.lamborghini.com.

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