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Volkswagen has paired up with Andretti Sports Marketing to bring the Red Bull Global Rallycross series to the nation’s capital for an event at RFK Stadium taking place on June 21st and 22nd. The event, dubbed Volkswagen Rallycross DC, will be the third round of the series and is scheduled to be broadcast LIVE on NBC June 22nd at 2pm EST. Volkswagen will be campaigning specially prepared Global Rallycross Beetles for the event with a driver lineup comprised of Top Gear USA host Tanner Foust and ex-F1 star Scott Speed.
Check out the full press release below.
Volkswagen Rallycross DC event brings the Red Bull Global Rallycross Series to the nation’s capital
Herndon, VA — Volkswagen of America, Inc. and Andretti Sports Marketing announced today that they have joined forces to bring professional motorsports back to the Washington, D.C. area in extreme fashion with Volkswagen Rallycross DC. This is the third round of the 2014 Red Bull Global Rallycross Series, to be held June 21-22 and televised live on NBC on June 22. The two-day event, which will take place on the grounds of RFK Stadium, promises to be one of this summer’s most exciting events in the D.C. area.
In addition to the Red Bull Global Rallycross action that has fast become a favorite of extreme sports fans, Volkswagen Rallycross DC will feature live music, food, entertainment, a VIP club, and action sport legends such as Tanner Foust, Scott Speed, Ken Block, and Bucky Lasek. “Volkswagen is excited to bring professional motorsports back to the Washington, D.C. metro area, and to be involved in such a fast-growing, action-oriented sport,” said Clark Campbell, General Manager of Experiential Marketing, Volkswagen of America, Inc. “Volkswagen Rallycross DC is the perfect event to showcase the innovative performance of the Volkswagen brand and connect with our core enthusiasts.”
“We’re thrilled to hold a race with such an historic backdrop and to bring this extreme motorsports to the forward-thinking environment of D.C.,” declared Tim Mayer, General Manager, Andretti Sports Marketing. “In addition to putting on a spectacular show, the Volkswagen Rallycross DC event is committed to being a good neighbor and we look forward to some great initiatives we’ll have in support of the race with a focus toward giving back to the community.”
Volkswagen Rallycross DC will be working with So Others Might Eat, a local charity, to hold a food drive at the event. Fans will have the opportunity to donate non-perishable food items at the gate in return for a special selection of Volkswagen Rallycross DC memorabilia.
Before on-track activity begins for the weekend, Volkswagen Rallycross DC will host Andretti S.T.A.R. (Science, Technology and Racing), a program for children interested in science and engineering. Participants will travel to different stations that teach an array of scientific concepts using real-world examples derived from racing, inspiring the next generation of engineers and scientists.
“We’re proud to continue to bring world-class events to the Mid-Atlantic,” said Michael Andretti, CEO, Andretti Sports Marketing. “The Global Rallycross Series is a thrilling and relatively new form of racing that brings an entirely new demographic to the sport. We can’t wait to introduce the energy of one of these events to a new audience with Volkswagen Rallycross DC this June.”
The two-day, action-packed event will kick off Saturday, June 21. The main event will air LIVE on NBC, Sunday, June 22 at 2:00PM (EST). For tickets and more information, visit www.redbull-globalrallycross.com/dc or call Ticketmaster at 1-800-745-3000. Stay up to date with the latest news for Volkswagen Rallycross DC by following @RBGRCDC on Twitter, liking us on Facebook.com/rbgrcdc, and following @rbgrcdc on Instagram.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. VWoA sells the Beetle, Beetle Convertible, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, and Touareg vehicles through approximately 640 independent U.S. dealers.
About Andretti Sports Marketing
Andretti Sports Marketing is an Indianapolis-based marketing company focusing on sports, entertainment, experiential, and urban event management. Andretti Sports Marketing manages and operates world-class marketing platforms and large-scale events around the world. Andretti Sports Marketing has partnered with companies such as Volkswagen, Dr Pepper Snapple Group, AutoNation, DHL, the FIA Formula E Championship, and Red Bull Global Rallycross, among others. Drawing on its competencies in marketing, public relations, strategy, retail, contract negotiation, logistics, hospitality, and event management, Andretti Sports Marketing focuses on providing best-in-class services across a broad scope of disciplines.
About Red Bull Global Rallycross
Designed to produce the fastest and most exciting racing in motorsports, Red Bull Global Rallycross pits small production-based cars against each other in door-to-door racing featuring dirt, asphalt, and tabletop jumps. With enhanced engineering and safety features, the cars produce 600 horsepower and can accelerate from 0-60 mph in less than two seconds, and can also withstand 70-foot jumps and other vehicle contact.
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