Official Opening of SEAT’s New Global Design Center in Martorell

Today saw the official opening of the SEAT Design Center, the only fully-integrated center of its kind for the car industry in Spain. This building, located within SEAT’s Technical Center, is the most modern innovation complex in the car manufacturing sector to be found anywhere in the world, enabling the company to fully harness synergies in Research and Development (R&D) in order to provide design, one of the main defining features of the Spanish brand’s models, with greater momentum.

During the official opening ceremony –headed by José Montilla, President of the Catalan government (Generalitat)– SEAT’s Chairman Erich Schmitt highlighted the importance of the SEAT Design Center vis-à-vis the investment it meant for the future of the company. “This building is one of the many examples of our commitment to quality, since the SEAT products of tomorrow come from ideas generated in this building today, products which will take the brand towards sustainable growth until reach 800,000 units in 2018” he stated.

Covering a total surface area of 5,600 m2, the new facility is a building designed by and for designers. The original concept came from SEAT’s Head of Design Luc Donckerwolke, who has given the highest priority to making the building the epitome of functionality, based on the principle of protection outwards and transparency inwards.

But this new complex –large enough to accommodate a hundred highly-qualified engineers, designers and modellers from all over the world– will serve as a breeding ground not only for the Spanish brand’s products; the entire Volkswagen Group will benefit from its services.