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SEAT UK new vehicle registrations increased by 17.5 per cent during 2003, ending the year with a total of 34,983. This figure, which is 5,208 more units than the total achieved during 2002 comprises 34,293 new cars and 690 Inca vans. SEAT has also grown its share of the UK new car market from 1.12 per cent in 2002 to 1.33 per cent.
A large part of SEAT’s growth during 2003 came from increased popularity of SEAT’s two best sellers, the Ibiza and Leon. Ibiza winning What Car? Car of the Year 2003 in January created great interest in this stylish supermini, which ended the year with registrations up by over three and a half thousand units to 14,770. Accolades the Leon Cupra R has received, together with the success of the SEAT Cupra Championship, has increased Leon registrations by 1,156 units to 10,984, compared with 2002. Other model registrations for the year were, Arosa 2,579, Toledo 2,021, Alhambra 3,260 and Cordoba 679.
Kevin James, Director of SEAT UK, said: “2003 has been another fantastic year for SEAT. We had an amazing start with Ibiza being voted ‘What Car? Car of the Year’ and that reinforces the huge steps the Brand has made in the areas of innovative design and sporty engines. With the launch of Altea next year we look forward to celebrating a fifth consecutive record year in 2004.”