Volkswagen has introduced their MQB rollout strategy for the US Market today during the Center for Automotive Research’s Management Briefing Seminar in Traverse City, Michigan. Standardizing vehicle component parameters across different vehicles, Volkswagen could potentially produce all MQB vehicles on a single production line which opens the company up to be much more flexible in terms of demand, as well as reduce production costs. Reduced production costs will also open the door for niche models in the future, which is perhaps the most exciting for enthusiasts.
Read the full Press Release below.
MQB exploits synergies in key technologies across vehicle classes and segments
MQB allows Volkswagen to reverse the upward weight cycle trend, whereby new models are heavier than the cars they replace
MQB makes luxury-class technologies accessible to high-volume models
TRAVERSE CITY, MI., August 4th 2014 – With the launch of the all-new Golf and Golf GTI, the Volkswagen Brand is introducing the Modular Transverse Matrix — the German acronym is MQB — to the U.S. market. “The MQB strategy represents a milestone in the design and production of future automobiles with transverse-mounted engines”, said Dr. Hubertus Lemke, Head of Technical Project Management in Volkswagen’s Research & Development Division, during the Center for Automotive Research’s Management Briefing Seminar in Traverse City, Mich. today.
The Modular Transverse Matrix standardizes many vehicle component parameters across vehicle classes, extending from the sub-compact to the Midsize SUV segments. From a Volkswagen brand perspective in the U.S., it will in the future underpin models with transverse mounted engines such as Jetta, Passat, and the upcoming Midsize-SUV.
In the future, all of these models could theoretically be produced on the same assembly line, despite their different wheelbases and track widths. The first new vehicles to be produced based on the MQB are the new generation Golf and Golf GTI models that have just been launched.
One of the prominent characteristics of the Modular Transverse Matrix is the uniform mounting position of all engines, including the new modular diesel engine system (MDB), also known as EA288. The standardized engine position, combined with implementation of the EA288 TDI Clean Diesel engine and the new EA211 gasoline engine, will reduce the Group’s engine and gearbox variants by approximately 90 percent. MQB also enables fitment of all current alternative drive concepts without compromise — from compressed natural gas and hybrid versions to a pure electric powertrain. The e-Golf that goes on sale in the last quarter of 2014 in the U.S. uses the MQB architecture as well and is built on the same line in Wolfsburg as other Golf versions.
MQB opens up new opportunities at Volkswagen Group, allowing it to produce high-volume and niche models of the highest quality and at competitive costs over the long term as introduced into factories globally. These vehicles can be individually tailored to the requirements of very diverse markets such as Europe, China and the U.S., as well as emerging markets such as India.
MQB enables innovations such as the new Automatic Post-Collision Braking System; after an initial collision, it helps to reduce the intensity of secondary collisions by automatically applying the brakes. It is standard equipment on the new Golf and Golf GTI.