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It’s A Hat-Trick. Volkswagen’s Amarok Voted Best Pick-Up For Third Straight Year at the 2014 Auto Express Awards

Volkswagen’s Amarok pickup has won the ‘Best Pick-Up’ Award from Auto Express for the third year in a row.  Head of Marketing Kirsten Stagg commented that receiving the award was “a testament to the quality and engineering excellence of the vehicle.”  While we do not receive the Amarok in the North American Marketplace, it is important to note the success of this vehicle just the same.  Also, with Volkswagen’s recent commitment to invest a large sum of money in this marketplace, anything is possible.

Volkswagen’s highly-acclaimed Amarok pick-up has scooped the award for ‘Best Pick-Up’ for the third consecutive year at the Auto Express New Car Awards.  Praised for its rugged styling, carrying capacity, efficient engines and high-quality interior the Amarok remains the vehicle of choice in the pick-up sector.

Auto Express, Britain’s biggest-selling weekly car magazine, held its New Car Awards last night in London.  Announcing the results before a VIP industry audience the magazine’s Editor in Chief, Steve Fowler, said: ‘The Amarok remains the best pick-up by some margin. Nothing comes close to its brilliant combination of carrying ability and car-like road manners, with the efficiency expected by demanding buyers. The fact it has the rugged looks required of a class-leading pick-up is the icing on the cake.’

Commenting on the award Kirsten Stagg, Head of Marketing, added: ‘We are thrilled to receive this award for Amarok. To gain this level of recognition for the third year running from such a respected title is testament to the quality and engineering excellence of the vehicle.

‘Demand continues to grow year-on-year, which is a trend we expect to continue thanks to the recent launch of the limited-edition Amarok Canyon.  This award means a great deal to everyone at Volkswagen Commercial Vehicles.’

Using Volkswagen’s latest 2.0-litre common rail diesel engine to bring new levels of refinement and efficiency to the pick-up market, the Amarok is just as powerful as, and more efficient than, rivals that use larger capacity units.  It also has some of the lowest emissions in the sector.  The Amarok range offers three trim levels, a choice of permanent or selectable 4MOTION, and a load area wide enough to fit a ‘euro’ pallet.  Prices start from £19,860 (excluding VAT).

The latest Auto Express award adds to the list of more than 12 accolades claimed by Volkswagen Commercial Vehicles in the past year.

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