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HERNDON, Va. – Volkswagen of America, Inc. today congratulates web-surfers everywhere on becoming the proud parents of an estimated 332,493 Routan babies in just over three weeks, surpassing the average number of real babies, 306,878, born in the U.S. during the same timeframe. Through the BabyMaker3000, consumers can upload photos creating their own photo-realistic digital babies.
“We’re very pleased to see the people’s reaction to the BabyMaker3000,” says Tim Ellis, Vice President of Marketing at Volkswagen of America. “The Routan Babymaker is another extension of the Routan minivan campaign intended to let curious digital parents-to-be have fun, be creative and share their Routan babies with friends and family. From what we have seen so far, people are truly enjoying the experience.”
Visitors to BabyMaker3000.com can become a parent in seconds by simply uploading photos of the desired ‘parents,’ and the tool utilizes state of the art facial recognition and image output technology to generate the desired offspring. For those who just can’t hold back the good news about their new digital addition, virtual parents can share the news of their little bundles of kilobyte joy to Facebook wall feeds and embed their Routan baby photos, along with parent photos, on any blog or MySpace page.
The BabyMaker3000 application was developed for Volkswagen’s Routan Boom campaign featuring spokesperson Brooke Shields to promote its all-new Routan, the only minivan in America with German engineering. Part of the global brand platform Das Auto, the advertising and marketing campaign includes TV, radio, print and online components.
To make a Routan baby of your own, visit BabyMaker3000.com. For more information about the Volkswagen Routan, visit www.vw.com.
Volkswagen of America, Inc.
Volkswagen of America, Inc. recently announced Electronic Stability Program (ESP) as standard equipment on all its 2009 vehicles. As a result, Volkswagen is one of the only original equipment manufacturers to offer an electronic stability control system on their entire product line – ahead of the National Highway Traffic Safety Administration’s (NHTSA) deadline requiring vehicles in the 2012 model year to include stability control systems. Volkswagen’s ESP technology works in conjunction with anti-lock brakes and helps reduce loss of control and rollovers to avoid crashes. NHTSA predicts nearly 10,000 lives could be saved each year if automakers included stability systems as standard equipment.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Va. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, GLI, Passat, Passat Wagon, Eos, Tiguan and Touareg through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at vw.com.
Routan babies based on a measurement period of October 6 – 31, 2008. Real babies based on an average of 11,803 daily births in the US in 2007, according to the National Center for Health Statistics.