Volkswagen Aligns The Stars To Benefit The Sundance Institute

Boston, Massachusetts (February 18, 2005) – Robert Redford kicked off the signing of the commemorative 2005 Sundance Film Festival new Jetta on Thursday, January 20, that included dozens of filmmakers and artists who participated in this year’s event. The one-of-a-kind hood of the all-new Jetta – complete with the 80 autographs listed below from Hollywood and independent film stars alike – will be auctioned on eBay at the end of February to the highest bidder. All proceeds from the auction will benefit the Sundance Institute. Follow the link below for access to the upcoming auction.

As the official vehicle of the 2005 Sundance Film Festival and one of three presenting sponsors, Volkswagen of America, Inc. experienced massive exposure at the Festival, which took place January 20-30 in Park City, UT.

“Like Sundance and the craft of independent filmmaking, Volkswagen embodies creativity and unique vision outside the mainstream,” said Heidi Korte, Brand Promotions Manager at Volkswagen of America, Inc. “The 2005 Sundance Film Festival was the perfect venue to offer filmmakers and moviegoers alike an advance screening of the new 2005 Jetta. We are also proud to offer the full proceeds of the autographed Jetta hood auction to the Sundance Institute and recognize their leadership role in supporting independent filmmaking.”

Elizabeth Daly, Director of Strategic Development for the Sundance Institute added, “The Sundance Institute with the help of Volkswagen continues our dedication to the development of artists of independent vision and the exhibition of their new work.”

The Sundance Institute was founded by Robert Redford in 1981. Since its inception, the Institute has grown into an internationally recognized resource for filmmakers and other artists. Sundance Institute conducts national and international labs for filmmakers, screenwriters, composers, writers, and theatre artists. The annual Sundance Film Festival, a major program of Sundance Institute, is held each January and is considered the premier showcase for American and international independent film.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan, and is a wholly owned subsidiary of Volkswagen AG, one of the world’s largest automakers. As America’s top-selling European brand, Volkswagen markets a full line of vehicles through a network of over 600 dealers in the United States.

For more discussion on this story, click on the link to our discussion forums at the left.