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Volkswagen has announced the formation of Volkswagen Infotainment GmbH, which aims to expand Volkswagen’s ‘expertise and capabilities in the field of vehicle connectivity.’ The new division has taken over BlackBerry’s European research and development centre in Bochum, Germany, and looks to shorten infotainment life cycles to keep up with customer expectations.
- Volkswagen Infotainment GmbH founded in Wolfsburg
Wolfsburg, 1 July 2014 – The Volkswagen Group is taking over BlackBerry’s European research and development centre in Bochum (Germany). With the newly founded Volkswagen Infotainment GmbH, the Wolfsburg-based automotive group is further expanding its expertise and capabilities in the field of vehicle connectivity.
With its objective of interlinking vehicles and the surrounding world, the field of ‘connectivity’ forms a focal point of research and development within the Volkswagen Group that has seen rapid growth in recent years. New strategies and innovations are needed in order to further optimize the link between drivers and automobiles and the infrastructure.
The exchange of information between vehicle and mobile devices, such as MP3 players, smart phones and car keys, is already taking place today. In the near future, further forms of communication will become equally established: communication between vehicle and the driver’s home or office; communication between vehicle and filling stations, parking spaces and road infrastructure (car-to-X communication); and ultimately also from vehicle to vehicle (car-to-car communication). In this way, it will be possible to provide drivers with very prompt information of any hold-ups or obstructions.
Dr. Heinz-Jakob Neusser, Member of the Board of Management Volkswagen Brand for the Development Division, explains: “Connectivity will be a key feature of the car of the future. Many customers are expecting connected vehicles of a new dimension in terms of convenience and road safety. Around the globe, our customers’ aspirations will change rapidly, leading to shortened cycles of innovation for systems and functions. In order to be able to meet these challenges it is necessary for us to broaden and expand our options through additional know-how.”