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HERNDON, VA — Volkswagen of America has announced that they will be the title sponsor of the 2008 Annual Herndon Festival. The weekend long celebration will be held from May 29th through June 1st and expects to attract over 90,000 visitors from the greater Washington D.C. metropolitan area.
“This is a great way for Volkswagen to introduce itself to our new community, and we’re excited to have a presence at this event and meet our new neighbors,” said Stefan Jacoby, CEO and president, Volkswagen Group of America, Inc.
In addition to being the title sponsor, Volkswagen will have several on-site activities including a rock climbing wall, VWIP table, arts and crafts, and various car games. Several Volkswagen vehicles will be on display at the festival including the Tiguan, Routan, Jetta SportWagen, and Doodle Bug. On-site t-shirt screen printing and other Volkswagen goodies will also be available.
The 28th Annual Herndon Festival will feature three live entertainment stages, carnival rides and games, international foods, fine arts show, and firework displays on Thursday and Saturday evenings.
Volkswagen of America, Inc.
Volkswagen of America, Inc. recently announced Electronic Stabilization Program (ESP) as standard equipment on all its 2009 model year vehicles. As a result, Volkswagen is one of the only original equipment manufacturers to offer an electronic stabilization control system on its entire product line — ahead of the National Highway Traffic Safety Administration’s (NHTSA) deadline requiring stabilization systems in the 2012 model year vehicles. Volkswagen’s ESP technology works in conjunction with anti-lock brakes and helps reduce loss of control, rollovers and other types of crashes. NHTSA predicts nearly 10,000 lives could be saved each year if all vehicles had stabilization systems as standard equipment.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, GLI, Passat, Passat wagon, Eos, and Touareg through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com .