Continuing to pave the way for emerging artists, Volkswagen of America, Inc. has embarked on the second year of its nationwide college entertainment circuit, the Volkswagen Music Ed. Tour, which will criss-cross the country to visit 20 college campuses in 35 days. The tour run kicks off Oct. 3 at Villanova University in Philadelphia, and runs through November 6.
The tour’s headline performer The Ataris, from Santa Barbara, Calif., will play songs from their latest album “so long, astoria,” including their hit singles, “Boys of Summer” and “In This Diary.” Also performing will be opening band Vendetta Red, from Seattle, playing their hit song, “Shatterday.”
Helping produce the Volkswagen Music Ed. Tour ‘03 is Clear Channel Entertainment, a leading producer and marketer of live entertainment events. Prior to each performance, a Volkswagen Activity Village will provide an interactive, festival-like atmosphere, where students will enjoy a mix of music, games and entertainment, showcased in numerous tents. The “Extracurricular Activities” tent will offer New Beetle remote car races, an iron-on T-shirt station and more. “The Student Lounge” will give students a chance to “chill” and enjoy temporary tattoos, snacks, and a massage station, in a cool, lounge-type setting with music, television and X-Box. Other areas of the Volkswagen Activity Village include “The Scratch DJ Academy,” which will offer demonstrations and instructional sessions on how to become a disc jockey, and the “Drivers Ed.” tent, which will feature display vehicles, games, and sweepstakes entries to win a two-year lease on a 2004 Volkswagen GTI.
To elevate Volkswagen brand awareness among music-loving 18- to 24-year-olds, the six-week, 20-city tour will hit major markets across the country, where students will have the opportunity to connect with the Volkswagen brand in an interactive environment. Scheduled cities include Atlanta, Baltimore, Boston, Miami, Pittsburgh and San Diego.
“Volkswagen is thrilled to once again bring this exciting, cutting-edge concert tour to campuses throughout the country,” said Karen Marderosian, Volkswagen Marketing Director. “Together with Clear Channel Entertainment, the Volkswagen Music Ed. Tour ‘03 invites our college audience to immerse themselves in the Volkswagen lifestyle experience—fun and uniquely different.”
The Volkswagen Music Ed. Tour ’03 is a fitting initiative by the German automaker, which has demonstrated its commitment to providing new forums for music outside the mainstream—most notably with its groundbreaking use of alternative music in its popular, trend-setting commercials. Up-and-coming artists also enjoy virtually unlimited exposure via the Volkswagen’s 24-hour, live-stream Internet radio station, RadioVW.com.
Updated information on the Volkswagen Music Ed. Tour ’03 is available at: www.vwmusicedtour.com.