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Volkswagen of America Reports March 2014 Sales

Volkswagen of America delivered 36,717 units in March, down 2.6% from the 37,704 delivered during the same time period last year. While overall sales may be down, Volkswagen saw a sales growth of 6.3%  for the Jetta Sedan, contributing to a total growth of 4.6% for all Jetta models.  Passat deliveries increased by an impressive 16%, making March the Chattenooga-built model’s best month to date.  TDI Clean Diesel models accounted for 26.6% of Volkswagen of America’s total sales, marking the technology’s best monthly sales number ever in the American market.

Overall sales broken down by model can be found in the graph below, and at a quick glance, numbers seem to indicate a high level of anticipation for Volkswagen’s upcoming MQB platform and the models that are built on its architecture.

March 2014 Sales

Mar. 14

Mar.13

Yr/Yr% change

Mar.14  YTD

Mar. 13 YTD

Yr/Yr% change

Golf

              973

             1,505

-35.3%

           2,566

           4,757

-46.1%

GTI

           1,012

             1,122

-9.8%

           2,770

           3,075

-9.9%

Golf R

                  4

                227

-98.2%

                14

              691

-98.0%

Total Golf

                1,989

                   2,854

-30.3%

                5,350

                 8,523

-37.2%

Jetta Sedan

         13,687

           12,872

6.3%

         32,739

         32,359

1.2%

      SportWagen      

           2,005

             2,133

-6.0%

           4,629

           5,136

-9.9%

Total Jetta

              15,692

                15,005

4.6%

              37,368

               37,495

-0.3%

Beetle Coupe

           2,131

             2,599

-18.0%

           5,205

           7,320

-28.9%

     Convertible

           1,301

             1,483

-12.3%

           2,962

           2,690

10.1%

Total Beetle

                3,432

                   4,082

-15.9%

                8,167

               10,010

-18.4%

Eos

              328

                403

-18.6%

              708

              977

-27.5%

Passat

         11,050

             9,521

16.1%

         24,283

         25,909

-6.3%

CC

           1,129

             1,770

-36.2%

           2,974

           4,085

-27.2%

 

Mar. 14

          Mar.13

 Yr/Yr% change

   Mar.14  YTD

Mar. 13 YTD

Yr/Yr% change

Tiguan                      

           2,315

             3,304

-29.9%

           6,111

           7,951

-23.1%

Touareg

              573

                726

-21.1%

           1,565

           2,524

-38.0%

Routan

              209

                  39

435.9%

              797

              704

13.2%

TOTAL

              36,717

                37,704

-2.6%

              87,323

               98,178

-11.1%

 

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