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“Fashion’s Night Out provides a great platform for consumers to experience the style and sophistication of the all-new 2011 Jetta,” said Mya Walters, Brand Communications Manager, Volkswagen of America, Inc. “We are dedicated to investing in America and in New York, including a new flagship dealership in the city, which mirrors the underlying spirit that drives Fashion’s Night Out.”
On Friday, September 10, from 5:00 p.m. until 12:00 a.m., shoppers can visit two Volkswagen Style Express locations for a ride uptown or downtown in the all- new 2011 Jetta: 50th Street between 5th and 6th Avenues; and Greene Street between Spring and Prince Streets. Consumers can also keep track of the Volkswagen Style Express on Twitter and see candid photos of all the action on the VW Facebook fan page.
Volkswagen Style Express passengers will be greeted with a special message from Diane von Furstenberg as they cool their heels, enjoy the extra legroom, and transport their shopping bags in the Jetta’s class-leading spacious trunk.
The completely redesigned Jetta, which is Volkswagen of America’s best-selling vehicle, promises to deliver sophisticated style, best-in-class rear legroom, and precision German engineering, all at an accessible price of around $16,000. The all-new Jetta will be available throughout the U.S. in October 2010. The Volkswagen Style Express will be the first-ever chance for consumers to ride in this highly anticipated vehicle.