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Volkswagen used a location based broadcaster to teach the unsuspecting audience in a Hong Kong movie theater the dangers of texting and driving. In the video below, the movie theater begins showing a clip of someone driving down a straight road which is rather uneventful. At about 50 seconds into the video, a text message is sent to everyone in the theater. Upon audience members opening the message, the car on screen crashes into a tree and a message about the dangers of texting and driving follows.
Check out the clip above, and be sure to let us know if you think it worked on those unsuspecting audience members.