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Volkswagen to Sponsor “Cinema for Peace” 2004

Following up its support in 2003, Volkswagen is again principal sponsor for the “Cinema for Peace” gala, which will be held on Monday 9 February 2004 in the “Konzerthaus am Gendarmenmarkt” in Berlin, Germany. Proceeds from the international film gala, which as in the last two years is being held within the framework of the Berlin International Film Festival, will be shared between UNICEF projects for supporting children in war-torn areas and the organisation amfAR (American Foundation for AIDS Research), of which Elizabeth Taylor was a founder.

This year’s “Cinema for Peace” gala enjoys the patronage of Christina Rau, wife of the German president. Besides her, the two Oscar winners Liza Minelli and Sir Peter Ustinov, and film icon Christopher Lee are acting as hosts. Co-hosts are Dr. Mathilde Krim (amfAR), Dieter Kosslick (director of the Berlin International Film Festival), Dr. Deepak Chopra (internist, endocrinologist and founder of the American Association for Ayurvedic Medicine and Director of the Sharp Institute for Human Potential and Mind/Body Medicine in San Diego, California), and Jaka Bizilj (producer and organiser of “Cinema for Peace”).

Volkswagen is standing by throughout the evening with a fleet of Phaeton and Touareg vehicles for the guests of the gala. In addition, Volkswagen is again donating a special vehicle for the charity auction. This will go to the highest bidder. In 2003, a New Beetle Cabriolet brought in 34,000 euro, which went to help UNICEF projects supporting children in war-torn areas.

In May 2003, Volkswagen actively supported the “Cinema Against AIDS” charity gala, which was initiated by amfAR on the occasion of the Cannes Film Festival. Besides the “Cinema for Peace” gala, Volkswagen is also involved again as principal partner of the 54thBerlin International Film Festival, which will be focus of attention for the international film world from 5 to 15 February 2004.

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