SEMA Show Canceled for 2020

The US’s premier aftermarket, the Specialty Equipment Market Association (SEMA), event has been canceled for 2020, according to a release from its president and CEO Chris Kersting.

“While both event organizers and industry members have been working tirelessly to deliver an outstanding SEMA Show in November, mounting uncertainty has rendered continuing with the event inadvisable,” wrote Kersting in the statement.

The announcement may come as a shock to some, since SEMA was adamant that the show would go on. As recently as July 15 Tom Gattuso, the VP of SEMA, told Motor1 that organizers felt they could implement enough safety protocols for the event to go on.

The show is held in Las Vegas, whose mayor claimed that the city should be a control group for reopening. Since reopening, though, the county has seen coronavirus cases skyrocket with between 800 and 1,000 new cases per day.

Although the release from SEMA doesn’t cite one specific reason for canceling the show, it does feel like canceling was inevitable and advisable given the context.

If you’re jonesing for that sweet aftermarket content and last-minute spit-and-kleenex builds, SEMA did mention that it could produce a digital experience to tide people over until the show comes back.