Audi Quietly Kills European Delivery Option for the US

The option to drive your Audi in Europe before having it shipped to the US has been discontinued.

The European delivery website now returns a “orders are no longer being accepted” message and Audi confirmed the death of the program in an official release.

“Due to recent changes in the distribution process and the manufacturing of key Audi models outside Ingolstadt and Neckarsulm, Audi AG has decided to end its European Delivery program for U.S. customers at the conclusion of 2018,” they told the publication.

While the death of the program is only likely to be missed by the welllest heeled of Audi customers, it is kind of a bummer to hear because of how cool the program was.

Essentially, if you ticked the European delivery box, you got tickets to and from Germany, a factory tour, free tickets to Audi’s Ingolstadt museum, and free insurance for 15 days while you cruised around Europe. You just had to return it to one of a couple of drop off locations and Audi shipped it to the US while you flew back.

If this all sounds like a lavish expense to be adding on to the price of your car, you may be surprised to hear that it actually came with a 5% discount (except on the R8, which was just full price).

You did have to be able to finance the car before it was actually built, then wait 12 weeks, and Audi only paid for one night’s accommodation, but still, not a bad way to fold buying a car into your vacation… if you’re the kind of person who can afford both at the same time.

If you’re the kind of person who’s more interested in the trip than the Audi—why are you here?—then BMW, Mercedes, Porsche, and Volvo all still offer similar programs.

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