Report: Bugatti Set to be Sold to Rimac

Unconfirmed reports from the UK suggest that Volkswagen could be parting ways with Bugatti. The company would, the Car Magazine report suggests, go to Rimac Automobili.

The report is based on unnamed sources but would be made in an effort to earn Porsche a bigger slice of the Rimac pie.

Already invested in the small EV manufacturer, Porsche is apparently aiming to buy itself 49% of the company and Bugatti could be used as a bargaining chip.

Without any official plans for an EV or even a hybrid, Bugatti is currently the only VW asset not living up to the Vision 2025 pledge of electrification. It has, therefore, felt like an outlier within the empire.

Meanwhile, Rimac’s small production, high power platform could be a fitting basis on which to build Bugattis, while the name recognition and history of the brand could help Rimac buy some customers.

Rimac has been doing rather well on its own, though. With investors such as Porsche, Hyundai, Jaguar, Koenigsegg, and Magna all lining up to get a piece of Rimac, the company has been compared to Tesla on more than one occasion.

Although the rumor is still a little vague at this point, it is true that VW has been looking to simplify its holdings and get rid of some of the brands that don’t fit its central mission. Ducati has been on the chopping block for some time, with sales rumors cropping up and disappearing regularly since the Dieselgate scandal broke.