In Case You Needed Reminding, This is Why Lamborghini Made the Urus

So far this year, Lamborghini has sold nearly twice as many vehicles as it had at this point last year. And there’s one massive, ugly reason for that: the Urus.

In fact, although Lamborghini’s sales through the first six months of 2019 are 96% higher than they were in 2018, the Urus makes up 60% of all Lambo sales, so the Urus is actually buoying sales, not just growing them.

“Lamborghini continues to be in consistently good shape. Delivering another new all-time high, for the fifth consecutive half-year, confirms the sustainability of our brand, product and commercial strategy,” said Stefano Domenicali, Lambo’s CEO. “Our highly acclaimed Super SUV Urus in its first full year of production brings further growth in new dimensions, and our super sports cars also delivered excellent results.”

The brand sold a total of about 4,500 vehicles as of June 30. Of those, nearly 2,700 were Uruses, more than 1,200 were Huracans, and roughly 650 were Aventadors.

Importantly, though, sales skyrocketed in Lamborghini’s biggest single market, America. With more than 1,500 sales being attributed to the good old US of A, Americans were 128% more eager to get into a Lambo than they were last year. Sales in the Asia Pacific market, meanwhile, doubled. Finally, in Europe, the Middle East, and Africa sales increased by nearly 70%.

So, why did Lamborghini decide to make an SUV? Because of money. Lots and lots of money.