Ducati Set to Open Theme Park in Italy for Some Reason

Lamborghini wants to get some of that Disney cash by opening its own theme park dedicated to Bolognese two-wheeling.

The park will actually be contained within the Mirabilandia park, which already exists in Emilia-Romagna, the area that Ducati calls home.

“Ducati World will give visitors a chance to live an exciting journey inside the Ducati brand”, said Ducati’s licensing director Alessandro Cicognani. “Thanks to this agreement, together with Parques Reunidos we’re developing the first motorcycle themed area in an Italian amusement park. Mirabilandia’s location, at the heart of the Motor Valley, adds further value to this project dedicated to fun.”

Ducati’s section will contain Ducati-themed roller coasters, virtual reality simulators, showrooms, restaurants, and gift shops where you can buy any number of Ducati-branded knick-knacks.

The idea of automotive theme-parks has been championed by another Italian automaker famous for its red vehicles: Ferrari. Its park in Abu Dhabi is going so well that Ferrari wants to open another Ferrariland in Spain.

Ducati World, meanwhile, is set to open in 2019.

[source: CarScoops]