Former Cadillac Prez Hired to Be VW USA COO

Johan de Nysschen will join Volkswagen of America in the newly created role of Chief Operating Officer.

“This industry, and this brand, are at a transformative moment,” said Scott Keogh, CEO of Volkswagen Group of America. “Johan will help make us faster, better and smarter. He’ll speed our decision-making and dive deep into our day-to-day business so we can continue to make this brand matter again.”

De Nysschen worked most recently with Cadillac, where he was a champion for sedans and fought the brand’s discount image.

Before that, de Nysschen worked with BMW, Infiniti, and Audi, where he started the period of growth that Keogh continued.

“I’m looking forward to rejoining a Group and leader I know well and admire,” said Johan. “This is a great opportunity to play an important role at a company of this scale at a fascinating time.”