Pitching In: VW Will Let You Help Build Your e-Golf or ID.3

Volkswagen plans to offer customers the opportunity to help build their e-Golf or ID.3 with the “Mach-Mit” program.

The program takes place in Dresden, at VW’s “transparent factory,” which currently produces e-Golfs and will be producing ID.3s once the program kicks off in 2021. Customers will be able to pitch in at up to five stations, helping to attach the e-Golf logo, marrying the powertrain to the body, installing taillights, and fitting the radiator and grille with the VW logo.

The whole program takes about two and a half hours and also includes a guided tour of the factory and exhibition area, as well as a welcome drink. It costs an extra €215 (the equivalent of roughly $250) but it also gets you a 10% discount on all items in the factory gift shop on the day of their visit.

“Following the success of our production support for customers, we are now giving visitors the opportunity to experience electromobility up close and personal – and to put it to work themselves. This experience is something very special in the automotive world,” said Jens Schlender, Head of Production.