Porsche Releases 2014 Sales Data: More Than 189,000 Units Delivered

Porsche has announced their year-end sales data for the 2014 calendar year after posting the best month in company history.  With more than 20,000 sales in December (an impressive 39% growth over 2013), the Stuttgart manufacturer delivered 189,850 cars in 2014, including all 918 examples of the company’s 918 Spyder.  Porsche’s largest market was North America, contributing deliveries in excess of 47,000 new units.  The firm also reported that a massive 75% of Macan buyers are new to the brand, ensuring many more years of growth.

Read the full Press Release below.

  • 75 percent of Macan customers are new customers

Atlanta. In 2014, Porsche AG delivered nearly 189,850 new vehicles to customers all over the world – an increase of 17 percent over the previous year. In December 2014, Porsche also broke the 20,000 unit barrier (up 39 percent compared to the same month the previous year) by delivering 20,644 vehicles for the first time in one month.

“Our fascinating products and highly motivated employees are the reason for the fourth consecutive year of strong sales growth,” said Bernhard Maier, Member of the Executive Board Sales and Marketing of Dr. Ing. h.c. F. Porsche AG. “On top of that, our brand experienced an additional upswing in 2014 as a result of the successful launch of the Macan. Worldwide, seventy-five percent of Macan customers were first-time buyers of a Porsche car.”

In 2014, Porsche sold more vehicles in all regions and in all markets. The United States ranked as the number one market in the world with over 47,000 new vehicles delivered. In Germany, nearly 24,000 customers opted for a Porsche model. Both markets reported more deliveries than ever before.

The Porsche Macan, the new sporty compact SUV, was especially popular in the world in 2014 and the fifth model series sold about 45,000 units in the first year of its launch. The Stuttgart sports car manufacturer delivered 13 percent more Panamera sports sedans than in the previous year. With over 30,000 units of the 911 sold, the sports car icon also ranks above the figures from the previous year.

PORSCHE AGDeliveries December January – December
2014 2013 Variance (%) 2014 2013 Variance (%)
World 20,644 14,855 39.0 189,849 162,145 17.1
Europe 6,339 5,018 26.3 60,805 51,049 19.1
   Germany 1,620 1,428 13.4 23,841 20,638 15.5
America 4,162 3,900 6.7 55,811 49,562 12.6
   USA 3,275 3,246 0.9 47,007 42,323 11.1
Asia Pacific, Africa and Mideast 10,143 5,937 70.8 73,233 61,534 19.0
   China 6,427 3,312 94.1 46,931 37,425 25.4