Volkswagen Atlas Pricing Announced

Volkswagen of America has revealed full pricing details about the new 2018 Atlas. With a starting price of just $30,500, the Atlas is set to compete with rivals like the Ford Explorer and the Honda Pilot. For the full fat SEL Premium with a V6, though, you’ll have to shell out a minimum of $48,490.

Although much has been said about this new SUV set to woo the American buyer, full pricing details and just when the 2018 Atlas will hit dealer lots—in May—had until now been withheld.

The basic S trim, with a 4 cylinder engine churning out 235 hp and 258 lb-ft of torque, will come with standard LED lights and diamond pattern cloth seats, and 18-inch rims.

The SEL Premium, meanwhile, comes with leather seats, an 8-inch infotainment screen, and Volkswagen’s much vaunted digital cockpit, which replaces the standard speedometer and tachometer with digital equivalents as well as adding all manner of information, about navigation and entertainment. Unfortunately, that particular newness—offered for the first time in North America on the Atlas—will only be available on the SEL Premium trim.

Buyers looking to get their new Atlas as soon as possible, meanwhile, will be looking at the limited Launch Edition, which starts at $33,500. That version comes with the 3.0-liter six cylinder engine (276 hp and 266 lb ft), a panoramic sunroof, and the 8″ infotainment screen, but no digital cockpit.

The five trim levels and their starting prices as per VW’s press release below:


Atlas S (Late availability)
The Atlas TSI S starts at $30,500 and standard exterior features include 18-inch aluminum-alloy wheels; stainless-steel roof rails; LED headlights with LED Daytime Running Lights (DRL); and a rearview camera. Inside, standard equipment includes a 6.5-inch Composition Color touchscreen infotainment system with Bluetooth connectivity for compatible devices, USB port, Car-Net App-Connect for compatible devices, enabling seamless integration with the three major smartphone platforms—Apple CarPlay, Android Auto and MirrorLink; 6 speakers; cruise control; and privacy glass. A 3.6-liter V6 S FWD model is available for $31,900. A 3.6-liter V6 S AWD model is available for $33,700.

Atlas S Launch (Limited availability)
Available at launch, and only with the 3.6-liter VR6 engine, the Atlas S Launch model is available as a frontwheel-drive model for $33,500, and with all-wheel drive for $35,300. This model adds the following features to the S trim offerings: panoramic sunroof; Homelink garage door opener; footwell lighting; 8.0-inch Composition Media touchscreen infotainment system; and SiriusXM Satellite Radio with a three-month trial subscription.

Atlas SE
Starting at $33,590, the Atlas SE builds off of the S trim. Features include heated door mirrors; automatic headlights; rain-sensing windshield wipers; Blind Spot Monitor w/Rear Traffic Alert; foglights; KESSY keyless access w/push-button start; multi-function leather-wrapped steering wheel; V-Tex leatherette seating surface; heated front seats; rear sunshades; and 10-way power driver seats. The SE trim also features the 8.0-inch Composition Media touchscreen infotainment system with SiriusXM Satellite Radio; 8 speakers; and 3 additional USB ports. A 3.6-liter V6 SE FWD model is available for $34,990. A 3.6-liter V6 S AWD model is available for $36,790.

Atlas SE with Technology
The Atlas SE with Technology model starts at $35,690, and includes a slate of modern convenience and advanced connectivity and driver assistance features, including: Adaptive Cruise Control (ACC); Forward Collision Warning and Autonomous Emergency Braking with Pedestrian Monitoring (Front Assist); Lane Departure Warning (Lane Assist), which actively helps the driver steer the car back into its lane if the driver takes his or her hands off the wheel for a defined period of time, or the vehicle crosses a lane marking without use of a turn signal; power liftgate; remote start; Climatronic 3-zone automatic air conditioning; and an autodimming rearview mirror. A 3.6-liter V6 SE with Technology FWD model is available for $37,090. A 3.6-liter V6 SE with Technology AWD model is available for $38,890.

Atlas SEL
The Atlas SEL builds on the specifications of the SE with Technology model. For a starting price of $39,160, customers can enjoy even more upscale features: a panoramic sunroof; Easy Open liftgate; 8-way power passenger seat; memory function for driver’s seat and exterior mirrors; front and rear Park Distance Control and a convenient 115v power outlet in the second row (rear of the center console). VR6 models are equipped with a factory-installed tow hitch. A 3.6-liter V6 SEL FWD model is available for $40,890. A 3.6-liter V6 SEL AWD model is available for $42,690.

Atlas SEL Premium
Available only with 4Motion AWD system and 3.6-liter VR6 engine, the Atlas SEL Premium starts at $48,490. This top-of-the-line model increases the luxury quotient with: the sophisticated 12.3-inch Volkswagen Digital Cockpit, allowing drivers to reconfigure how they view vehicle information; 20-inch aluminum-alloy wheels; navigation; LED taillights; power-folding door mirrors; door mirrors with puddle lights; leather seating surfaces; ventilated front seats; heated rear seats; heated steering wheel; automatic High Beam Control (Light Assist); and ambient lighting. The Atlas SEL Premium also adds the following driver assistance and infotainment features: Parking Steering Assistant (Park Assist); Area View camera; and the Fender Premium Audio System, with a 12-channel, 480-watt amplifier and 12 speakers.