Man Responsible for Expanding VW’s R Brand Moves to VWoA

Volkswagen of America has just announced  that Dr Hendrick Muth has been named the Vice President of Product Marketing and Strategy. He will take care of marketing the VW catalog in the US.

Muth is coming to America from within the company. He previously led the Sales & Marketing branch of Volkswagen Consulting and Product Marketing and also led the Communications department of Volkswagen R GmbH.


The R and accessories activities have already been expanded by Dr Muth, and since 2014 he was in charge of portfolio and pricing for the VW brand.

Muth is a native of Germany, but has family ties in America and earned an MBA degree from Temple University, in Philadelphia.