Take a Look at VW’s Way to Zero Logos

Volkswagen is entering the second phase of its Transform 2025+ campaign and it might be time for some shiny new designs to show it off, if these trademarks are anything to go off.

Filed with the European Union Intellectual Property Office, the logos show three different expressions of a “Way to Zero” campaign. All three work on the same theme of a line reaching a point in the O of “zero,” which looks like a traditional power button. 

Although we haven’t found an official “Way to Zero” campaign in our research, 2020 is the start of the second phase of VW’s Transform 2025+ campaign.

The campaign was set up in the aftermath of the Dieselgate scandal and seeks to transform the business, turning it into a zero-emissions leader so that it can sell a million electric cars per year in 2025.

According to a document from 2016, there were three phases to this campaign (even though they only seem to be laying out two in any detail). Phase 1 would see VW “entirely restructuring its core business and completing a transformation along the entire value stream.” That seems to have meant developing the MEB platform and moving towards “mobility” in general.

And good news! They’ve done it. According to a press release from June 8, announcing Ralf Brandstätter’s new role as CEO of the Volkswagen brand, “Volkswagen has successfully completed the first phase of the Transform 2025+ strategy.”

In phase 2, which starts this year—though they can be forgiven for being quiet about it—VW said it intended to lead the world in electric mobility. Although it’s too early tell, the company has set itself up well to try.

While VW is far from the only brand to be bringing out EVs, it’s one of the few (if not the only) that has managed to make a scalable platform that it can fit under numerous vehicles and sell to other manufacturers.

Volkswagen has already sold its platform to some smaller manufacturers and Ford, which the accountants will no doubt be happy about, but the release of its first EV hasn’t been without issues.

With software issues delaying the launch of the first MEB-based vehicle, the ID.3, it’s anything but an auspicious start for the electric age. But the reviews so far suggest that chassis, at least, is good and if VW can over this hurdle, the next several cars it releases may be strong.

So VW is undaunted and in the latter statement it proudly proclaimed that Brandstätter would help it pave “the way to zero-emission mobility for everyone.”

According to VW’s 2016 plan, the strategy of the second phase is to “create a broader earnings base, for example through new mobility services. Volkswagen also intends to play a key role in shaping the major transformation in the industry expected after 2025. The objective is to achieve a leading role in the new world of mobility by 2030.” Which, I guess, is phase three, even though VW didn’t feel the need to make that explicit at the time.