Trademark Application Shows The Atlas Basecamp May Become a Reality

Trademark filings uncovered by Carbuzz show that Volkswagen is interested in calling dibs on the Basecamp name.

The name was first used at the New York Auto Show last spring and was applied to an outdoorsy, off-roady trim package of the SUV. The concept was designed to help mountain bikers get everywhere they need to be and included a roof rack, chunky off-road tires, an H&R lift kit, a trailer with a queen-size bed, and some nice Fifteen52 wheels to round out the look.

“The Basecamp Concept brings a go-anywhere attitude to the brand that is already synonymous with road-trip culture,” said Alex Earle, the exterior design manager at VW’s California design center. “Whether you are taking on a series of challenging single-tracks with your favorite mountain bike or enjoying a relaxing evening under the night sky, the versatility of the Basecamp Concept provides ideal mobile solutions for just about any adventure.”

It’s unclear at this point how much, if any, of that, would become a reality, but we would anticipate the options on a production Base Camp being pared down a little.

VW is set to unveil an updated version of the Atlas at the Chicago Auto Show next month.