Volkswagen Teases Atlas with Video Ahead of Reveal

Volkswagen of America is preparing to reveal its new midsize SUV on Thursday and the manufacturer is whetting appetites with a set eight videos.

The first video, titled “Origins,” features Product Manager Jim Burch and CEO Hinrich Woebcken discussing the new SUV, reportedly called Atlas, over shots of it driving on rough roads.

Driving “is a cornerstone of our culture,” says Burch. “This car fits in perfectly to that active lifestyle, this culture where Americans just want to get out and experience the US.”

The Atlas bears much of the weight of Volkswagen of America’s future on its shoulders. The American wing of the company has struggled in the market for decades, but with this “American style” SUV, they hope to break into it in a big way.

“Up to now we are more known as a small car company,” says Woebcken. “With this midsize SUV, it is a product which is really giving the  brand coverage which it did not have before.”