Watch: The History of the Beetle Share Comments By now the story of how the Beetle came to be is well known. But that doesn’t mean there’s no enjoyment to be had out of hearing it told well. Donut media’s Up to Speed series previously covered the Golf, and now it’s back at Volkswagen, to tell the story of how the Beetle, and by extension the brand, came to be. But for a few awkward tangents where the host loses focus, the story is well told in a quick-fire, light-hearted kind of way. It may not be the first time you’ve heard the story of the Beetle, and it won’t be the last, but does it ever really get old?