Search Results for ‘advertising’

Call Don Draper, because there’s a new place for Madison Avenue to stick its nose in. According to VW’s Johann Jungwirth, autonomous car rides could be made free through advertising. Jungwirth is in charge of digital strategy for the Volkswagen Group since he moved over from Apple in 2015 and...

According to a report published recently by Reuters, Volkswagen plans on slowly phasing out the "Das Auto" slogan, and replacing it with simply "Volkswagen."  Said to be yet another step in distancing themselves from the Winterkorn-era of management, this shift in messaging will be "rolled out...

First brand to offer all three major smartphone integration platforms; available on virtually every model and nearly every trim Highlights App-Connect, a new technology which makes compatible smartphone integration seamless through Apple CarPlay®, Google Android Auto™, and MirrorLink® ...

With the rise of social media and the sharing that goes along with it, businesses and agencies have placed the majority of their efforts on going 'viral.'  It's a seemingly impossible task that can either make or break a campaign with no real set formula, although cats and the elderly seem to be...

[Image: Car and Driver] Car and Driver is reporting that Volkswagen will no longer use VW Utopia as their official font, opting to go with the new "more contemporary, less geometric" VW OT typeface instead.  Created by design consultancy MetaDesign, the new font is "inspired by Volkswagen's...

While millions of viewers, hundreds of advertising agencies, and quite a few familiar companies will be flocking towards this year's Super Bowl, Volkswagen will not be one of them.  It was first reported that the brand would not be taking part in what is typically the highest rated program of...

Advertising campaign for "Club & Lounge" special models kicks off 360°campaign rolls out across all communication channels First-time cooperation with Spotify music streaming service Volkswagen caused quite a stir across Germany just before 8:00 p.m. on December 23rd. At a press conference...