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  1. The Volkswagen Lounge
    Volkswagen is fresh out of ideas for paint schemes, so they're asking for your help. The competition to design the Atlas Cross Sport R Baja racer is open to everybody, but they've specifically asked for your help. And who am I to stand in your way? Having seen the Atlas Cross Sport R in person...
  2. Volkswagen News Blog
    Hey Santa, we know you've been working your chubby fingers to the bone getting gifts ready for all the children of the world, and you're looking forward to a few weeks at the beach before it starts all over again. We think you need a rad rod to soak up as much sun as possible while you're away...
  3. Misc. Professional Racing
    Automakers are tripping over themselves to put performance stickers on their SUVs. But Volkswagen has come up with an R SUV that I think we can all get behind: the Atlas Cross Sport R. Volkswagen will take this race truck to the Baja 1000 next November where it will be piloted by Tanner Foust...
  4. Volkswagen News Blog
    Volkswagen needs to race the I.D. BUGGY at the Baja 1000 before another manufacturer does and you're wrong for disagreeing with me! “Waaaaah, why would VW even want to go to Baja?” You ask, ignorantly. “Ooooooooh, an EV could never make it,” you say, incorrectly. “Bu—bu… but why would...
  5. Volkswagen News Blog
    There are two kinds of people in the world: people who plan meticulously and those who prefer to fly by the seat of their pants. The Hoonigans are the latter. The setup is simple here: buy the cheapest running Baja bug you can and take to the Baja 1000. We recently featured a video of Jason...
  6. Volkswagen News Blog
    Racing in Baja requires an unbelievable amount of planning, a stunningly large crew, and, in Project Baja’s case, nearly a dozen support vehicles all told. And yet, every year people head to the Baja Peninsula in cars that were built nearly half a century ago. So what’s it like to drive one of...
  7. Volkswagen News Blog
    As hard as it may be to believe, back in 1967 a crew of videographers was wise enough to schlep all the way down to the Baja California peninsula to record a dusty race through the land that civilization forgot. The event that was basically begun by Bruce Meyers would eventually be won by one...
  8. Misc. Professional Racing
    The 50th running of the Baja 1000 takes place this week and you can follow along live in many different ways. The most direct way to follow the action is the official live stream from SCORE, the governing body that runs the Baja 1000. It is embedded at the top of this post for your viewing...
  9. Volkswagen News Blog
    Since its inception, the Baja 1000 has attracted Beetles by the dozen, and to celebrate 50 years of competition, Volkswagen of America is sponsoring the ProjectBaja.com Class 11 Beetle. In case you aren’t hip to Baja classifications, Class 11 is one of, if not the least modified groups that...
  10. Volkswagen News Blog
    Off-road race cars don't quite feel how you’d expect them to feel. They’re somehow at once softer and harder than you’d think. If you should find yourself in the passenger seat of a Class 5 Baja Bug, sat next to a driver who’s been asked to repeat a jump 4 or 5 times for the camera (like I was)...
  11. Volkswagen News Blog
    Synecdoche is the figure of speech in which a part comes to mean the whole. In product design, it means that you’ve created something so good that everybody agrees yours is the yardstick. You don’t ask for a tissue, you ask for a Kleenex. You don’t ask for hook and loop fasteners, you ask for...
  12. Volkswagen News Blog
    Imagine it: the sea breeze in your hair, the roar of a flat four, the sand somewhere below you, your best buddy at your side, holding onto the panic handle for dear life, begging you to slow down. There’s something about a Baja Bug that just makes you smile. It’s kind of silly, but in a capable...
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