Search Results for ‘hinrich woebcken’

Audi of America head, Scott Keogh is being promoted to president and CEO of the Volkswagen Group of America. He replaces Hinrich Woebcken, who will stay with the company as an advisor. Keogh joined Audi in 2006 as chief marketing officer. In that position, he led a remarkable turnaround in...

The current path to sales for EVs is pretty clear. Make a luxury car, make it fast, charge a bunch of money for it, and you’ll do alright. At least, that’s how Tesla’s doing it. The next frontier for electric vehicles, though, is volume sales. It’s not enough to prove that electric vehicles...

As promised, the US is getting another SUV designed specifically for American tastes. The "Five-Passenger Atlas," as it’s being referred to ahead of a concept reveal at the New York Auto Show next week, is being hailed as a sign of VW’s commitment to the American market. Like the Atlas off of...

Throughout 2017 there’s been an epic fight waging. This was a war between two men. Their battlefield consisted of dirt, asphalt, jumps, and a not-at-all-secret weapon: a shortcut called “the joker.” This was a battle of good and…also good. Unlike all great stories of conflict, this one lacks a...

As part of the 2017 Redbull Global Rallycross Championship, a few key members of the media were invited to spend some time with VW North America CEO Hinrich Woebcken. It’s always exciting to be granted close to an hour with the leader of any company in an intimate setting, and this was no...

Earlier this week, former Hyundai executive Derrick Hatami appeared to be a corporate sacrificial lamb — slaughtered by the Korean automaker to appease the angry sales gods. His abrupt departure from the company seemed to be an under-the-rug firing. However, his former employer explained...

Volkswagen’s sole U.S. assembly plant was spared any fallout from the company’s wildly expensive diesel emissions scandal, but the upcoming North American Free Trade Agreement negotiations could see VW throttle back its future plans for the facility. The Chattanooga plant, which builds the...

America might get one more pickup in the form of Volkswagen's Amarok. That’s according to the CEO of the Volkswagen Group of America, Hinrich Woebcken, who told Road & Track that a US version will be considered when the platform is replaced in the next year or two. VGoA revealed this week that...

For the 11 th year in a row, the five member strong Golf family has been named one of Car and Driver’s “10Best.” The Golf was in competition with more than 60 cars and made the list thanks to its value and quality. The Golf family is a “sweeping armada of excellence,” writes Car and Driver...

President and CEO of Volkswagen of America, Hinrich Woebcken, firmly believes that the road to success in America involves getting more Volkswagens into showrooms. “Remaining a niche player is not an option,” said Woebcken today at the LA Auto Show. “We tried this for many years and now we’ve...

Nearly $25 Billion and 120,000 jobs is how much a new Ernst & Young study finds Volkswagen Group of America and its dealers contribute to the US economy in 2015. The study counts the number of people hired by Volkswagen to work at, say, the Chattanooga plant or in corporate offices (45,000), as...