iron man

We all know that, at least when he’s not saving the world as Iron Man, Tony Stark rolls in an Audi R8 and sometimes an R8 e-tron. Tie-ins between the Volkswagen Group and Iron Man have been a great way for Wolfsburg to emphasize its engineering theme, and cars like the R8 and also Audi's S5, S7...

Variety Magazine has published an interesting story focusing on Audi's most successful push in recent years for placement of Audi products in both movies and television. The impetus for the story was Audi's Emmy celebration at Los Angeles' Cecconi's attended by stars from hit shows like 'Modern...

As part of its Iron Man 2 movie tie-in that saw Tony Stark trading his R8 coupe for an R8 Spyder, Audi also ran the 'Audi Tony Stark Innovation Challenge' whereby it sought cool new tech developers and awarded one with a cash prize. A quick video from Audi of America's YouTube channel highlights...