Search Results for ‘marketing’

One hopes, anyway. While marketing won’t save you from a roadside breakdown (it might, in a roundabout way, get you into that situation), it nonetheless exists on the periphery of the automotive realm, subtly impacting sales. If a campaign is successful, the impact might be more than subtle. If...

Volkswagen of America has just announced  that Dr Hendrick Muth has been named the Vice President of Product Marketing and Strategy. He will take care of marketing the VW catalog in the US. Muth is coming to America from within the company. He previously led the Sales & Marketing branch of...

Multistage marketing campaign from world premiere to market launch Continuation of digital advertising measures for start of advance sales Focus on design, connectivity and driver assistance systems Volkswagen is adding the next stage to its marketing campaign for the new Tiguan to mark the...

According to a report published recently by Reuters, Volkswagen plans on slowly phasing out the "Das Auto" slogan, and replacing it with simply "Volkswagen."  Said to be yet another step in distancing themselves from the Winterkorn-era of management, this shift in messaging will be "rolled out...

Multilevel Marketing Campaign Focus: technologies of today and tomorrow Comprehensive Web Special With the slogan "Think New." Volkswagen will launch the first phase of a multi-stage innovation campaign. The theme builds on the successful "Think Small." and "Think Blue." campaigns, and...

Following a successful press conference for the Audi A6 and A6 Hybrid models, Audi of America President Johan de Nysschen answered questions from Facebook fans, Twitter followers, and forum members. Hear what he has to say about the new A6 and future plans for the Audi brand on the stand at the...

Thanks to ForgeMotorsport on Twitter we've found this cool video from Audi Canada showing some spontaneous marketing they did at the Toronto film festival. Through creative use of a truck load of Minichamps model cars and some magnets Audi was able to take over the nearby streets in one very...

Variety Magazine has published an interesting story focusing on Audi's most successful push in recent years for placement of Audi products in both movies and television. The impetus for the story was Audi's Emmy celebration at Los Angeles' Cecconi's attended by stars from hit shows like 'Modern...