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  1. Volkswagen News Blog
    Like the Volkswagen brand, the performance R brand is getting an updated logo. Like the new VW logo, it’s simpler and more modern according to the brand. “Reduced to its essential components, it can be used for various purposes, remaining particularly suitable for digital media,” writes...
  2. Misc. Professional Racing
    Volkswagen has filed trademark applications for updated versions of the R and R-Line logos. The German automaker filed to reserve both of the new logos with the Canadian Intellectual Property Office. The logos fall under usage classifications for cars and motor vehicles, retail outlet stores...
  3. Volkswagen News Blog
    It's now widely known that electric vehicles are capable of enormously fast acceleration figures, but so far VW's fleet has not impressed. That's set to change, though. Speaking to Jost Capito, the R brand's managing director, at the New York International Auto Show, we asked if acceleration...
  4. Volkswagen News Blog
    Take this with an Everest-sized grain of salt, but the UK’s Autocar reports that Volkswagen is —and I cannot stress this enough—allegedly taking another look at the Golf R400. The report comes from an unnamed source who told Autocar that VW is “looking at introducing a new ‘halo’ performance...
  5. Volkswagen News Blog
    Volkswagen's R brand likely won't be putting a plug-in hybrid vehicle into production. Speaking to Top Gear at the 2019 Geneva Motor Show , R brand boss Jost Capito said that hybrid powertrains provide the "worst of both worlds," for performance cars. He pointed out that the battery usually...
  6. Volkswagen News Blog
    Volkswagen is going all in on electric cars and that means more than just retro models and more driving range. It also means performance, which Jost Capito, head of VW’s R department, promises will be worth waiting for. “If we do an R electric car, then it will be a proper R, or else it...
  7. Volkswagen News Blog
    Racing, no matter how passion-fueled, is almost always a marketing exercise. But VW’s decision run for the record at Pikes Peak will be more than just a way to advertise the I.D. brand. The technological breakthroughs made on Sunday's record-breaking Pikes Peak run will actually find their way...
  8. Misc. Professional Racing
    European rallycross enthusiasts will be treated to a brand new Polo for team PSRX’s 2018 season. Best of all, though, now it isn’t just being sponsored by Volkswagen, it’s being sponsored by Volkswagen R. The shift in marketing strategy points towards a new focus on performance models and VW’s...
  9. Volkswagen News Blog
    Former McLaren Racing CEO Jost Capito has been named managing director of Volkswagen's R GmbH performance brand and its Zubehör GmbH accessories brand. Capito formerly led VW's racing division, where he helped the automaker win three consecutive World Rally Championship titles in 2014, 2015 and...
  10. Volkswagen News Blog
    Get ready to see more electric and electrified Volkswagens, as the brand plans to prepare the market for its upcoming MEB-based cars. “When we come with the new electric platform we will come with a lineup and we will build towards that lineup,” said Hendrick Muth, VP of Product Marketing and...
  11. Volkswagen News Blog
    In a recent sit-down with various media outlets, Motoring.com.au reports that Volkswagen's Head of Powertrain Development Dr. Heinz-Jakob Neuser hinted that additional R models are currently under consideration, due in part to the success of the Golf R.  When pressed further on which models were...
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