So with destination and a mere $5000 ADM, you're looking at $70,000 for a midsize American pickup with a 4-cylinder engine. I would never have guessed two years ago this is where we'd end up.
I think GMC is trying to make itself the premium version and maybe actually make a mildly different product. The Colorado gets W/T trims and per Car and Driver they're estimating they start at $28kWith the exclusive CCSB format, IMO, these are lifestyle/fun trucks, like buying Patagonia at REI. I'm sure there will be 4x4 W/T and/or 1LS trims with prices that start with a 3. But I can see the appeal of this, getting something you can take off-road with a warranty that's turn-key instead of having to order a bunch of stuff, pay for it to get installed, constantly tweak it to get it right, voiding some of the warranty, etc etc etc.
If you leave off a lot of the lux stuff, regular trucks are still pretty attainable in the grand scheme of things. This has the 7.3, 4x4, rear locker, a winch, power package, FX4 for $54k - obviously not as nimble as this Colorado but that is a lot of power and capability.
The 2020 ZR2 wasn't cheap, either:
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