Following it's release, Jeep to secretly lobby governments for "EV off-roading only."This is where it goes sideways. You might be able to convince people they'll save like 4-5k of fuel over 10 year ownership or something. But when you ask people to pay another 20k for fuzzy "saving the world" emotions, that's quite a stretch.
Seriously though, I'm hoping this is a mistake. I cannot see the circumstances under which anyone would pay that, even assuming they got a $7,500 tax credit.