Ah - got it. Very nice (I have a '16 GSW and have Park Pilot and Park Assist).Sorry, I got it backwards. The website says Park Distance Control (Park Pilot), but the S and SE both ship with Parking Steering Assist (Park Assist).
Park Pilot shows you the steer angle and proximity to objects.
Park Assist steers your car for perpendicular and parallel parking.
The order sheet from VWOA lists both: https://www.vwwebsource.com/content/uploads/2016/10/MY2017_Retail_Order_Guide_US_golf-alltrack.pdf