Skip the turbo and the fully spec’d Mazda 3 is cheaper than all of the Japanese competition except the Sentra.
Mazda 3 Premium FWD: $27,795
Honda Civic Touring: $29,295
Toyota Corolla XSE: $28.985
It also has the following features unavailable on the Civic and Corolla: Heads up display, memory seats and a 12 speaker stereo.
Option in AWD which is unavailable in the Civic and Corolla and the Mazda 3 is almost exactly the same price, slightly cheaper than the FWD Civic and slightly more than the FWD Corolla.
Base Mazda 3 Turbo Sedan MSRP is $30,845. It is not overpriced. For $1800 more than a Civic Touring you get almost 100 more hp, double the torque, AWD, a normal 6 speed automatic, better interior materials, more features, etc. This is before you even compare it to cars like the A3, A class, 228i which are FAR more expensive.