You know, I don't want to be one of those people that say a BS in Marketing is a nothing degree but vapid copy like this does not help the cause.
The Cadillac ESCALADE IQ will be revealed later this year and promises the same commitment to craftsmanship, technology and performance that has helped the Escalade nameplate dominate the large luxury SUV segment for the last 20 years. The ESCALADE IQ will join the LYRIQ and the upcoming CELESTIQ as Cadillac continues to build an all-electric portfolio.
The IQ naming strategy celebrates Cadillac introducing a different type of EV to the market — one that works in tandem with people’s daily lives and environments. The IQ designation is Cadillac’s EV nomenclature and first debuted on the LYRIQ.
You know, I don't want to be one of those people that say a BS in Marketing is a nothing degree but vapid copy like this does not help the cause.The IQ naming strategy celebrates Cadillac introducing a different type of EV to the market — one that works in tandem with people’s daily lives and environments.
The Hummer EV weighs 9,000. So yea, I can see 10k. Does anyone care tho? Yea its terrible for everyone else they hit in a crash, the roads, tires, efficiency. But does anyone really care? No one is lobbying for lighter-weight vehicles other than gray-haired Lotus enthusiasts. Buyers def don't care and prob even like the idea.Lemme guess; this thing is going to weigh 10,000 pounds![]()
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For me, the little bit of leather added to the column shifter really enhanced the craftsmanship and appeal of the C/K 1500 dashboardthe same commitment to craftsmanship, technology and performance that has helped the Escalade nameplate dominate the large luxury SUV segment for the last 20 years
I dont think buyers think about the weight, never crosses their minds. What is going to start happening. People will go to a show and cant park in the parking deck because their SUV weighs 10k and the deck already reached the weight limit on first floor parking with EVs. We already had this issue at my work office deck. They placed a charger on a top floor and a set of engineers said either move them or limit how many EV cars are up there.The Hummer EV weighs 9,000. So yea, I can see 10k. Does anyone care tho? Yea its terrible for everyone else they hit in a crash, the roads, tires, efficiency. But does anyone really care? No one is lobbying for lighter-weight vehicles other than gray-haired Lotus enthusiasts. Buyers def don't care and prob even like the idea.
I can see the Karen-rage intensifying and cell phone video footage of the meltdowns nowI dont think buyers think about the weight, never crosses their minds. What is going to start happening. People will go to a show and cant park in the parking deck because their SUV weighs 10k and the deck already reached the weight limit on first floor parking with EVs. We already had this issue at my work office deck. They placed a charger on a top floor and a set of engineers said either move them or limit how many EV cars are up there.
Yeah but check out that crotch vent.For me, the little bit of leather added to the column shifter really enhanced the craftsmanship and appeal of the C/K 1500 dashboard
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Speaking of parking deck weight limit, this happened a few minutes down the road from me.I can see the Karen-rage intensifying and cell phone video footage of the meltdowns now
"You are making me miss Amber-Lynn's recital!"
The GMT400 Escalade was a thrown together knee jerk reaction to the success of the Navigator. I'm convinced Ford is still pissed that GM just straight up copied their homework and then went on to crush the category.For me, the little bit of leather added to the column shifter really enhanced the craftsmanship and appeal of the C/K 1500 dashboard
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I have a B.S. in Marketing!You know, I don't want to be one of those people that say a BS in Marketing is a nothing degree but vapid copy like this does not help the cause.
I agree, especially since Ford seemed to put a solid amount of investment in the 2nd-gen Navigator.The GMT400 Escalade was a thrown together knee jerk reaction to the success of the Navigator. I'm convinced Ford is still pissed that GM just straight up copied their homework and then went on to crush the category.
You can bet your bottom dollar that GM is going to want to recoup their development costs on BT1XX, and just as with the combustion-engine vehicle, they'll do that by building as many variations as they can sell.I’m assuming this will have 3 rows of seats vs just 2 in the Hummer? I’ll also assume we’ll see Chevy and GMC versions eventually?