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In choosing goods and often watches to share with our readers as 'Choice Gear' we usually try to stick with the Audi theme or perhaps something that compliments your Audi in some way. Alas, when it comes though to the Urwerk UR-110 shown above we can only offer that the timepiece is one cool-looking watch and also one that's got a name that resonates with us.

"Ur quattro" is the term most commonly affixed to the original Audi quattro that started it all for Audi in the modern era. In the case of the quattro "Ur" suggests original. We're not positive it's got the same meaning for the Urwerks brand but we certainly think this watch is original-looking. That its primary color scheme is black and silver with a hint of red is also reason enough for us to make the Audi association.

Here's a quick rundown on the watch from the manufacturer.

The UR-110 indicates time by means of a revolving satellite complication on planetary gears featuring three parallel hour/minute modules resembling torpedoes. The time is displayed on the right side of the watch, with the satellites following a vertical line - 0 to 60 minutes - in a downward motion. The ingenuity of this layout lies in allowing the wearer to view the time discreetly and elegantly without the need to pull back a cuff.

Enveloped in a secure titanium case, a central carousel provides the complication with stability and equilibrium, while planetary gearing keeps the three counter-balanced time modules in parallel formation. The dial side Control Board features small seconds; an "Oil Change" indicator to alert the user when it is time for a service; and a Day/Night indicator to help keep track of changing time zones. Visible on the back, twin air turbines minimize wear in the automatic winding system.
At the end of the day we're big proponents of keeping our Audi pieces of flare subtle. There are no rings on this watch. Audi doesn't endorse this watch. Still, it's cool, modern, progressive and seems to be rolling down a very parallel road. With that in mind, check out more after the jump.
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