I'm mad, bro.
http://jalopnik.com/opel-adam-is-going-to-china-as-the-buick-adam-for-some-1529738882?utm_campaign=socialflow_jalopnik_twitter&utm_source=jalopnik_twitter&utm_medium=socialflowhe Opel Adam will be rebadged as Buick for the China car market, launch is expected for 2015. General Motors wants the Adam in China to compete with the successful Fiat 500. The ‘Buick Adam’ will be imported into China but local production is very well possible further in the future. Price is yet unknown but the Fiat 500 does 169.800 yuan to 268.800 yuan, so price of the Adam will likely sit in the same range. Engines: 1.2 petrol with 69hp and 1.4 petrol with 100hp.
The Buick Adam will be the first high-end city car for GM in China. So far GM has focused entirely on cheap city cars. However, recent success of Fiat and Smart has shown there is a large market for hip and high-quality city cars that are bought by hip and reasonably-rich city folk who want to show off their wealth and hipness but don’t want a large car, and definitely no sedan like their parents have.
I'm such a fan of GM's Fiat 500-fighting Opel Adam that I even devised a genius plan on how it could be sold in the U.S. Unfortunately, it looks like it's going to China first. As a Buick. The Buick Adam, they're calling it. The Buick Adam.
Let's put aside that perplexing name choice for a moment and consider this bit from our pals at Car News China, who say the Adam will be launched in the Chinese market sometime next year to compete with the surprisingly successful Fiat 500 and Smart Fortwo. See, not everyone in China wants a long-wheelbase 3-Series! People in China want attractive, well-appointed city cars same as Americans and Europeans.
There the Adam will be sold as a Buick in China, which makes more sense over there than it does here because they perceive Buick as a youthful, dynamic, aspirational brand. I'll go ahead an posit that in spite of an attractive lineup, that's less true in the U.S.
But that name. That name! Can we all take a moment and think about how little sense "Buick Adam" makes? See, it's called the Opel Adam because it's named after Adam Opel, the dude who founded that company. It's also sold as the Vauxhall Adam in the UK, which also makes no sense. I mean, I guess they could have called it the Buick David Dunbar, but that's not terribly appealing.
I don't see why the Chinese (or us Americans for that matter) can't just sell the damn thing with an Opel badge in Buick showrooms. It's hardly the first time that's happened. Oh well. The next-generation Opel Adam is rumored to be coming to America; just don't expect its name to make sense to anyone.