AMG was a brilliant way for MB to shed the perception that Mercedes were for old guys. It literally made the whole brand young again.
BMW has M.
Porsche has GT.
Audi has RS.
VW has R.
They all try and to it to some extent, but Mercedes was the most successful in recent memory. I was in a BMW marketing meeting where they said that worldwide MB sells more G-Wagons than the ENTIRE M line-up combined!
BMW has M.
Porsche has GT.
Audi has RS.
VW has R.
They all try and to it to some extent, but Mercedes was the most successful in recent memory. I was in a BMW marketing meeting where they said that worldwide MB sells more G-Wagons than the ENTIRE M line-up combined!