He points to VW's short sighted decision to move up-market without a more graduated product line-up as how they beleive they can be successful with a $70K car since the Genesis is their stepping stone.
If VW is to bring back the Phaeton, will they add a model between the Passat and Phaeton or drastically bring the Phaeton's price (and engineering) downward to close the gap?
Pretty cool that a business leader uses this type of forum to so openly discuss their development strategy behind the car. Looks like they made the right decsions to scrap that 1st generation car. That thing was boring.
Hope the link works.
http://www.insideline.com/hyundai/equus/hyundai-the-equus-story-by-john-krafcik.html
If VW is to bring back the Phaeton, will they add a model between the Passat and Phaeton or drastically bring the Phaeton's price (and engineering) downward to close the gap?
Pretty cool that a business leader uses this type of forum to so openly discuss their development strategy behind the car. Looks like they made the right decsions to scrap that 1st generation car. That thing was boring.
Hope the link works.
http://www.insideline.com/hyundai/equus/hyundai-the-equus-story-by-john-krafcik.html
