Re: Hyundai: not going to buy Jaguar (Swallow Doretti)
Quote, originally posted by Swallow Doretti » |
Stupid? You're kidding, right?
Ford's never made a dime on Jaguar. They've only lost billions of dollars on the brand. And apparently, a due diligence review shows that isn't going to change. |
Well that's Ford mis-management which screwed up Jag. And I would say the mistake started when they let Wolfgang Rieztle go. Bill Ford hasn't done didly squat since then for Jag. No cohesive plan at all.
So my point is it isn't Jag's fault that it is in such a situation. Ford caused it to be. And guess what, the so-far cash cow Volvo is going to be pretty soon in the same pit too. But by having a proper game plan, nursing and managing it Ford can turn Jag around. You don't need to be a genius to see that.
And also without Jag, what other universal upper league brand do they have? Volvo is just trying too hard without much success to get their. Lincoln ? Aston - hardly enough to justify it's 2 car lineup. Hence my comment it would be stupid of Ford to let Jag go. They just need to get a proper roadmap and plan going for it.
Modified by lonewolf at 8:21 AM 8-18-2006