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I think the internal communication was referencing the new APR if you will. Not necessarily denying any of the previous dirt mentioned. Public record and all but of course there are multiple sides to every story.

The point is that APR is improving, not deteriorating. The overall attitude at Opelika HQ is amazingly positive. You should stop by when you have a chance.
Keith, why were the CEO and CFO fired? And why did the owners sell to Mangrove if they were in good financial health?
 

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you realize how much more expensive that will make the product, right? individual time spent for each car, individual time of tuning technicians and their hourly rate, time on the dyno at an hourly rate, plus a profit margin = something 99.99% of the customers can't afford.
Not to mention you typically need to have the car physically on site for a custom tune. No way in hell I'd drive from Inland NW to APR headquarters just for a tune.

:popcorn:



[email protected], are there plans to re-enter into auto racing once things settle down from the acquisition?
 

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Its also widely used because when its true, its great, if its not true, well companies still try to bs their way through it.

As I said, I am not widely publicly known anymore but if you ask around you'll find I don't just follow corporate lines.
As long as I've know Keith, I will say he is one to think outside the box or go askew of the line set by corporate. However, it's that thinking that allows the company to thrive, regardless of what financial outcome the company is under.

Let's just hope your job isn't on the line now for posting internal correspondence. I know in my current line of work I'd probably be shot on site.
 

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Not to mention you typically need to have the car physically on site for a custom tune. No way in hell I'd drive from Inland NW to APR headquarters just for a tune.
You can easily load a tune, log a few pulls, send in logs, get sent a revised tune, and repeat until everything looks good. It's not a big deal at all and quite common in most of the industry. VW tuning is about 10 years behind everyone else it seems.
 

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Discussion Starter #89 (Edited)
Keith, why were the CEO and CFO fired? And why did the owners sell to Mangrove if they were in good financial health?
They weren't fired. Part of the deal with these kinds of things is often a change in leadership in order to move forward in a different way. Entrepreneurship can sometimes only go so far and needs new leaders to continue the Founders success. The CEO and COO stepped down voluntarily and are still involved. They stand to do better personally for it and I believe the company can achieve its goals more quickly. Not that either of them were bad, they are both very, very good friends of mine and we talk almost daily as it is. We all built a great company and the Founder poured his own resources and heart and soul into APR for 17 years. I'm the last surviving member of Executive Management from the days of old. Our CFO is relatively new and was there pre investment and is there today. It wasn't a "firing". It was a calculated decision on all fronts.

I explained it on another forum but let's says a "perfect storm" at the sake of sounding cliche happened in the last couple of years where a few calculated risks didn't pan out as intended, due to no fault of their own. The bigger the company gets, the higher the stakes and a few missteps or let downs by other people/companies can have much bigger ramifications. Investment was brought in order to avoid downsizing. Hell, you have to give it to the Founder to find a way to protect the employees and their livelihoods through this. He could have circled the wagons and protected the company through downsizing but chose to pass the baton. Cash injection was the only way for APR to continue to grow. Small businesses operate on shoe strings and bold CEO's push them forward. Without capital partners, you won't often find any company making it to the next leap. That's what we are trying to do today.

My point, is regardless of how you look at the occurrences of the past two years, its been rectified in a way that benefits EVERYONE. Nobody has lost out on this deal as of yet.
 

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Discussion Starter #90 (Edited)
As long as I've know Keith, I will say he is one to think outside the box or go askew of the line set by corporate. However, it's that thinking that allows the company to thrive, regardless of what financial outcome the company is under.

Let's just hope your job isn't on the line now for posting internal correspondence. I know in my current line of work I'd probably be shot on site.
Thank you. Its all about the clients, friends, family, staff and doing the right thing. Follow your moral compass and you can never do wrong. Nice guys sometimes finish last as they say but at least I'll have finished with my head up.

So far, I'm good. I'm sure there were quite a few, "WTF is Keith doing" when they woke up in Alabama this morning, but right now, all is good.
 

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I'm divided here. On one hand, it is good a reputable company that makes quality parts is going to stick around, the amount of wannabes putting out cloned or subpar crap parts is nuts, at least the recession knocked a bunch out of commission. APR is definitely not one of those. However, this forum and the reactions are not an embarrassment, we are only positing based on what we know. Keith is sticking his neck out by posting this without permission so he obviously is trying to keep people informed, but a lot of us have worked in corporate America at one point or another. We know what a management letter sounds like, and we know those letters usually amount to not a lot (using a paragraph of fancy language to convey a sentence). I hope APR sticks around and prospers, but at the same time the aforementioned lip service will only hold water in the future once the company ship is righted.
 

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you realize how much more expensive that will make the product, right? individual time spent for each car, individual time of tuning technicians and their hourly rate, time on the dyno at an hourly rate, plus a profit margin = something 99.99% of the customers can't afford.
Are you kidding me? You can drop 40K on a car and not another 2K for dyno and tuning time? The only cost killer for the company / tuner side is the buy of the dyno and that's a one time expense. Also if your a "real" tuner you would be able to tune multiple cars, from multiple companies not just add cookey cutter parts and tunes. I am new to VW and I'm quickly getting the picture that it's young kids spending momey and daddys money and not someone like me who can build a car from the ground up, fab and weld my own manifolds ECT, and this is 99% of the reason for the bolt on and go parts no real custom innovation. My real hang up (and this is not just limited to APR stuff but more to this segment of cars) is the prices on some stuff. My god for what they want for a T3 footprinted manifold I could make one for 1/4 the price even paying myself 100 and hour. Or for a catch can setup are you freaking kidding for 300 I can have a powered 100% vacuum setup from summit, which is WAY better then using a PCV / check valve setup.
 

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I've only learned of all of these discussions in the last 48 hours and tried to read the bunch of threads across multiple forums on it. I have a ton of APR stuff on my car, most of which works well, with one item that is a nightmare. But even I have to ask...

Why all the conspiracy theories about APR? Too many people are investing too much time in trying to discredit a company... for no reason. Buy their product, or don't buy their product, you've got rights. Has the Fall TV schedule not started yet or something? Or do we really think this is bigger than the illuminati?
 

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Discussion Starter #94
I'm divided here. On one hand, it is good a reputable company that makes quality parts is going to stick around, the amount of wannabes putting out cloned or subpar crap parts is nuts, at least the recession knocked a bunch out of commission. APR is definitely not one of those. However, this forum and the reactions are not an embarrassment, we are only positing based on what we know. Keith is sticking his neck out by posting this without permission so he obviously is trying to keep people informed, but a lot of us have worked in corporate America at one point or another. We know what a management letter sounds like, and we know those letters usually amount to not a lot (using a paragraph of fancy language to convey a sentence). I hope APR sticks around and prospers, but at the same time the aforementioned lip service will only hold water in the future once the company ship is righted.
I think its a case of "time will tell". I think things are better every day. I certainly don't see any reason for alarm, hence my inability to control myself any longer. :)
 

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Are you kidding me? You can drop 40K on a car and not another 2K for dyno and tuning time? The only cost killer for the company / tuner side is the buy of the dyno and that's a one time expense. Also if your a "real" tuner you would be able to tune multiple cars, from multiple companies not just add cookey cutter parts and tunes. I am new to VW and I'm quickly getting the picture that it's young kids spending momey and daddys money and not someone like me who can build a car from the ground up, fab and weld my own manifolds ECT, and this is 99% of the reason for the bolt on and go parts no real custom innovation. My real hang up (and this is not just limited to APR stuff but more to this segment of cars) is the prices on some stuff. My god for what they want for a T3 footprinted manifold I could make one for 1/4 the price even paying myself 100 and hour. Or for a catch can setup are you freaking kidding for 300 I can have a powered 100% vacuum setup from summit, which is WAY better then using a PCV / check valve setup.
sounds like you are ready to start your own company and compete with APR then. :thumbup:
 

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This forum is more and more of an embarrassment every day...
I'm sorry which part is the embarrassment? The part where people ask what direction APR is headed in given that it is the customer who has to decide if a company is viable before spending their money. The part where people point out that the company was clearly not profitable on a core level, because independent of the race team and jet, they had been downsizing their operations? Or was it the part where people pointed out that other previous tuners have issued similar public declarations only to go out of business? Or was it the part where people brought up legitimate criticisms of APR that may have helped lead to the financial problems APR faced?


Were those the things that were embarrassing? Because to me those are just pointing out relevant issues potential consumers should be aware of since clearly APR was not a financially sound company, and now there will be a stronger push for profitability since Mangrove has skin in the game, and will want to see a return on that investment.
 

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I think the internal communication was referencing the new APR if you will. Not necessarily denying any of the previous dirt mentioned. Public record and all but of course there are multiple sides to every story.

The point is that APR is improving, not deteriorating. The overall attitude at Opelika HQ is amazingly positive. You should stop by when you have a chance.
Like I said, I'm rooting for APR and I hope things really do get turned around. But you guys have a long way to go to rebuild my trust and until you consistently demonstrate that things have truly changed, my opinion won't.

Ugh, I sound like a disappointed parent.:(
 

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Like I said, I'm rooting for APR and I hope things really do get turned around. But you guys have a long way to go to rebuild my trust and until you consistently demonstrate that things have truly changed, my opinion won't.

Ugh, I sound like a disappointed parent.:(
rebuild your trust for what? honestly I'm just asking. what has happened internally in the company that made you say, i don't trust that company.

they provide quality tunes and parts for standard market prices.

who cares about their freaking jet and new ownership. so much speculation and **** tossing, for what?
 

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You post a document marked privileged and confidential on an open forum? Either you're a schill for the CEO or you should be looking for a new job because if I did that, I'd be fired within the day.
[HR][/HR]

Holy **** at my company he would get hosed for doing this in a HEARTBEAT!

And that said, this is the typical bull**** spouted by the new owner in every acquisition. And the topmost, most recent reference he has in the industry was from 2002?

I worked for Motorola Mobility when Google bought us a few years ago. They said similar things. Then they proceeded to break up the company and lay off 75% of us within 2 years. I did not lose my job, no sour grapes here, just saying having been through several acquisitions... Most the things they will say and write about the deals and the future are 100% bull**** . Don't buy into it this quickly, don't be that naive. They want you to stay for the short term because they want you to leave only on their terms.
 
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